在社会主义市场经济条件下,企业作为市场经济活动的主体,诚信显得尤为重要。诚信是企业营销文化建设的最基本的要求和准则。诚信是企业一种重要的无形资产。诚信可以使企业赢得忠诚的员工,增强企业凝聚力,诚信经营可以使企业赢得合作者。本文旨在探讨企业诚信所产生的各方面的价值,提出企业建立诚信理念及企业诚信制度的方法。 Under the condition of socialist market economy, as the main body of market economy activities, it is particularly important for enterprises to be honest. Honesty is the most basic requirements and guidelines for the construction of marketing culture. Honesty is an important intangible asset of the enterprise. Honesty can enable enterprises to win loyal employees, enhance cohesion, integrity management can make business win partners. The purpose of this paper is to explore the value of all aspects of business integrity, and to put forward the methods of establishing the concept of good faith and the system of corporate creditworthiness.