不盈利的电商生意都是玩票。尽管2014年的双11已经过去一个多月了,但王丹对马克华菲双11的表现进行了深刻的反思。“经验主义,预热不足,对精品的促销规则把握不准;备货品类不均衡;视觉呈现弱;战线太长太散,丧失了重点和突破点。”作为马克华菲的电商总经理,王丹认为这些失误不仅仅是针对马克华菲,其他做电商的传统企业也应当汲取教训。 Unprofitable e-commerce business is to play tickets. Although more than a month has passed since 2014, Wang Dan conducted a profound rethinking of Mark Fairwhale’s performance. “Empiricism, lack of warm-up, not sure of the promotion of quality products; unbalanced stocking category; visual weakness; the front is too long and too loose, lost focus and breakthrough point.” As Mark Fairwhale’s general manager of electricity, Wang Dan believes these mistakes are not just for Mark Fairwhale, but also for other traditional businesses that make electricity companies.