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《国际会展实务精讲》作者:王重和出版社:中国海关出版社出版时间:2011年5月ISBN:978-7-80165-807-4定价:38.00元《国际展览实务精讲》从境外展会先期策划、前期准备、现场操作、场外工作等五个方面,横向联系市场学、营销学、外贸实务、展示设计、商标专利、涉外礼仪等知识,以作者的亲身经历为例,深入浅出地说明该如何挑选、操作境外展会。
“Practice Jingjiang International Exhibition” Author: Wang weight and Press: China Customs Press Published: May 2011 ISBN: 978-7-80165-807-4 Price: 38 yuan, “Jingjiang International Exhibition practice” from abroad Exhibition planning, pre-preparation, on-site operation, off-site work in five areas, horizontal contact marketing, marketing, foreign trade practices, display design, trademark patents, etiquette and other foreign knowledge, the author’s personal experience, for example, explain profound theories in simple language Describe how to select and operate overseas exhibitions.