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现代理程中，企业文化对企业发展的推动力日趋明显，成长企业对企业文化趋之若鹜，却又在不知不觉中，走进了误区…… 有一组比较“残酷”的数据： 中国企业平均寿命：６年； 民营企业平均寿命：２．９岁； 自改革开放以来，活下来的企业：２０％。 在国外也有一条铁律：大企业的一般寿命小于等于１／２人的寿命。美国１９世纪５００强，日本战后的１００强，现在绝大部分都没有了。对企业来讲，面临的一大问题就是规模长不大、寿命活不长。那么应该在成长企业中建设什么样的企业文化，让企业生命长青呢？
Modern ethics, corporate culture, the driving force behind the development of enterprises has become increasingly evident, growing businesses flock to corporate culture, but unwittingly, into the misunderstanding ... ... a group of more “cruel” data: the average life expectancy of Chinese enterprises : 6 years; average life expectancy of private enterprises: 2.9 years; since the reform and opening up, the surviving enterprises: 20%. There is also an iron rule in foreign countries: the general business life of less than or equal to 1/2 life expectancy. The United States top 500 in the 19th century, Japan's top 100 post-war, now most of them are gone. For enterprises, one of the major problems they face is their limited size and their long life expectancy. So what kind of corporate culture should be built in the growth of enterprises, so that corporate life everlasting it?