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中国汽车市场经过近几年的井喷式发展,消费者的汽车消费理念逐步成熟。消费需求从简单的代步工具向日益多元化与个性化的需求发展。特斯拉等新能源车型的火爆使新能源逐步进入了公众的视野。互联网与移动互联网的全面普及对消费者的购车行为产生了一定影响。
China’s auto market after spurt-style development in recent years, consumer car consumption gradually mature. Consumer demand from simple means of transportation to the increasingly diversified and personalized needs. Tesla and other new energy models so that new energy gradually into the public’s field of vision. The comprehensive popularization of Internet and mobile Internet have a certain impact on consumers’ car buying behavior.