论文部分内容阅读
随着全球化趋势的扩大,跨文化传播的现象愈加频繁与普遍,教育电视应该抓住机遇,在全球化的背导下发挥更加重要的作用。本文从跨文化传播出现的背景入手,解析教育电视的本质,提出了对中国本土教育电视开展有效跨文化传播的思考。
With the expansion of globalization, the phenomenon of intercultural communication is becoming more frequent and universal. Educational television should seize the opportunity and play an even more important role under the background of globalization. Starting with the background of intercultural communication, this essay analyzes the essence of ETV and puts forward some thoughts on how to carry out effective intercultural communication in China.