论文部分内容阅读
2017年云南省政府出台“史上最严”旅游市场整治措施,力争在短时间内改变云南旅游乱象,推进云南旅游业转型升级。导游是旅游活动的组织者和执行者,导游人员的自律能力直接影响着旅游服务品质和未来云南旅游业的持续健康发展。云南各类大、中专院校长期肩负着旅游人才队伍建设和培养的重任,是导游人才输出的主要出口,如何加强实施对导游专业学生自律能力的教育和培养是本文研究的重点。
In 2017, the Yunnan Provincial Government promulgated the measures of “strictest history in tourism industry” and tried to change the tourism chaos in Yunnan in a short period of time and promoted the transformation and upgrading of Yunnan’s tourism industry. Tour guides are the organizers and implementers of tourism activities. The self-discipline ability of tour guides directly affects the quality of tourism services and the sustainable and healthy development of Yunnan’s tourism industry in the future. All kinds of colleges and universities in Yunnan have long been entrusted with the task of building and cultivating tourism talents, and are the major exporters of tourist talent. How to strengthen the education and training of self-discipline ability for tour guides is the focus of this article.