概念营销是产品、科技发展及不完全信息博弈论情况下的必然产物,也是实践证明卓有成效的营销方式之一。本文通过对概念营销在企业终端建设中所起的作用、以及在终端建设中如何运用,结合本人的一些实践和研究,提出了相应的运作方法和运作策略。 Concept marketing is an inevitable product under the circumstances of product, technology development and incomplete information game theory. It is also one of the marketing methods that have proved fruitful. This paper puts forward the corresponding operation methods and operational strategies through the function of concept marketing in the construction of enterprise terminal and how to use it in terminal construction, combining some of my own practices and researches.