1984年,一名叫迈克尔·戴尔的美国年轻人创办了戴尔计算机公司,它创造了令人跟风不止的营销模式——直销。截至1999年6月30日,戴尔公司的前四个季度的销售额达217亿美元,市场份额在全球名列第二,1998年全球的销售业绩增长64%,增长速度是整个市场增长的4倍,远远超过主要竞争对手,是增长最快的计算机公司,并且名列《财富》杂志全球500强 In 1984, a young American named Michael Dell founded Dell Computer Corp., which created a marketing model that was more than a follow-through: direct sales. As of June 30, 1999, Dell’s sales for the first four quarters reached US$21.7 billion, its market share ranked second in the world, and its global sales grew by 64% in 1998. The growth rate was 4 percent of the overall market growth. Times, far more than the major competitors, is the fastest growing computer company and ranks among Fortune 500 companies