品牌嫁接往往是两个在不同领域的同样著名的品牌共同进行品牌宣传和推广,这种嫁接是为了增强对消费者的吸引力、利用对方忠诚消费群体提高销售机会、强化品牌忠诚度和好感。品牌嫁接一般产生在两家或多家独立经营的企业之间,这些企业之间没有投资或股权关系,只是为了增强市场竞争力、 Brand grafting is often done jointly by two equally well-known brands in different fields. The grafting is to increase the attractiveness of consumers, increase their sales opportunities by using each other’s loyal consumer groups, and enhance brand loyalty and goodwill. Brand grafting generally occurs between two or more independent businesses, these companies have no investment or equity relationship, just to enhance market competitiveness,