企业创名牌既要制定战略规划,又要重视实际运作。而创名牌的实际运作则需要精心而全面的策划。名牌策划是一个系统工程,它包括商标策划、质量策划、营销策划、广告策划、公关策划、CI策划、资本运营策划、国际竞争策划等等。 1.商标策划。商标作为企业产品的品牌,是名牌策划首先要解决的重点问题,其要点是 Brand-name enterprises not only to develop strategic planning, but also attach importance to the actual operation. The actual operation of a brand name requires careful and comprehensive planning. Brand planning is a systematic project, which includes trademark planning, quality planning, marketing planning, advertising planning, public relations planning, CI planning, capital operation planning, international competition planning and so on. 1. Trademark planning. Brand as a brand of corporate products, brand-name planning is the key issue to be resolved, the key point is