视觉传达设计就是“给人看的设计,告知的设计”。此项术语来源于1960年日本东京举行的世界设计大会,其内容主要应用于报刊、杂志、海报宣传等设计。当这一学科经过56年的发展,早已和现代的数字化、信息化有机地融为一体。然而,一切事物都是不断变化发展的,曾经的告知设计,早已经在潜移默化中上升为视觉传达设计艺术了。众所周知,视觉传达设计是必须有人性及亲和力的,其不仅 Visual communication design is “look and feel design, inform design ”. The term comes from the 1960 World Design Congress held in Tokyo, Japan, its content is mainly used in newspapers, magazines, posters and other design. After 56 years of development, this discipline has long been integrated organically with modern digitalization and informationization. However, everything is constantly changing. Once informed, design has long been subtly elevated to the visual communication of design art. As we all know, visual communication design must be human and affinity, not only