一系列的企业公众形象事件正在强烈冲击着我们的消费及投资信任,使我们目不暇接,难以置信。企业公众形象,一个看似普通但实质上却有丰富内涵的全新概念,目前已经成为企业参与市场竞争及全球化过程中面临的信用及道德评价的“山坡命题”。此前,曾有一种观点认为,在中国,企业信用 A series of corporate public image events are strongly impacting our consumer and investment trusts, leaving us in dire scrutiny and hard to believe. The corporate public image, a new concept that seems to be common but in essence has rich connotations, has now become a “hillside proposition” for enterprises to participate in market competition and face the credit and moral evaluation in the process of globalization. Previously, there was a view that in China, corporate credit