企业文化是企业的核心竞争力之一,是企业的灵魂。推进先进的企业文化建设是工会组织的一项重要任务。企业工会应当以培育社会主义核心价值观为核心,创新开展职工群众喜闻乐见的文体活动,不断激发职工的劳动热情,以达到职工受教育、企业得发展的“双赢”效果。一是树立以企业职工为本的活动理念。企业工会开展职工文化活动、塑造企业文化,需要在服务企业发展大局的前提下,从企业实际情况和特点出发,顺应职 Corporate culture is one of the core competitiveness of enterprises, is the soul of enterprises. To promote advanced enterprise culture is an important task of trade unions. The trade unions of enterprises should take the cultivation of the core values ​​of socialism as the core and innovate the recreational and sports activities loved by the masses of workers and constantly inspire the enthusiasm of the staff and workers so as to achieve the “win-win” effect of education and development of enterprises. First, establish a corporate employee-oriented activities concept. Enterprise unions carrying out staff cultural activities, shaping corporate culture, the need to serve the overall development of enterprises under the premise of starting from the actual situation and characteristics of enterprises, compliance