论文部分内容阅读
旅游纪念品作为旅游业的一项高附加值产业已引起越来越多的重视。据统计,在旅游者的旅游花费中,购物花费占有很重的比例。在一些发达的国际旅游城市游客的购物花费能占到旅游总花费的40%以上,但在北京尚不足30%。本文将从旅游纪念品的实用性、民族性、环保性三个视角,阐述旅游纪念品的设计中关于传统元素重新定位、运用的问题。
Tourist souvenirs have drawn more and more attention as a high value-added industry in the tourism industry. According to statistics, in tourist spending on tourism, shopping expenses account for a very large proportion. In some developed international tourist cities, tourists can spend more than 40% of their total tourism expenses on shopping but less than 30% in Beijing. This article will elaborate the design of tourist souvenirs from the perspectives of practicality, nationality and environmental protection of tourist souvenirs on the reorientation and application of traditional elements.