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2003年前,全球 IT 巨头惠普的广告同众多 IT 厂商的广告一样,以对产品技术、性能、价格的说明为主,如对打印机打印质量的说明、PC 配置和价格的说明、工作站数据处理稳定性的说明等。常是蓝、白、黑为主调的色彩关系,一张或多张产品图片,排列整齐的说明文字,再加上一句表示品质优良的广告语等等。这种广告的实质是产品报价单。在以直销为主销售策略的限制下,广告策略和表现方式如此,也就不以为怪,但对品牌的形象积淀难有作用。
2003 years ago, the global IT giant Hewlett-Packard ads with many IT companies advertise the same, to the product technology, performance, price instructions, such as the printer print quality instructions, PC configuration and price instructions, workstation data processing and stability Sexual description and so on. Often blue, white, black color tone of the main tone, one or more product images, neatly arranged descriptive text, plus a high quality slogan and so on. The essence of this ad is a product quote. In the direct marketing strategy to the main restrictions, the advertising strategy and performance of the way, it is not surprising, but the brand image of the hard to have a role.