首先谈一谈品牌定位。品牌定位非常重要,它为品牌创造价值,使企业获得发展。对于任何品牌,不论是小品牌还是大品牌,本土品牌还是国际品牌,品牌定位是任何知名品牌的基础。品牌定位就是要确立品牌在同类品牌中的位置以及在消费者心中的位置。我们不仅仅是要将产品投向市场,更重要的是要在消费者心中占有一席之地,同时我们也要注意与其他品牌 First talk about brand positioning. Brand positioning is very important, it creates value for the brand, so that business development. For any brand, whether it is a small brand or a big brand, local brands or international brands, brand positioning is the foundation of any well-known brands. Brand positioning is to establish the brand position in the same brand and in the hearts of consumers. We not only want to market products, more importantly, to have a place in the minds of consumers, we must also pay attention to other brands