在经济全球化环境下,商标越来越重要。在翻译实践中,商标翻译也正成为热点话题值得探讨。笔者从汉英翻译来阐释商标翻译。在文章的开始,对其中所运用的奈达动态对等理论和相关研究给予重新思考。继而,笔者就商标翻译给予了简单介绍。此外,笔者采用奈达动态等价理论作为依据阐释商标的汉英翻译并提出四种方法。 In the context of economic globalization, trademarks are increasingly important. In translation practice, trademark translation is also becoming a hot topic worthy of discussion. The author explains the translation of trademarks from Chinese-English translation. At the beginning of the article, rethink the Nida dynamic equivalence theory and related research. Then, the author gave a brief introduction to trademark translation. In addition, the author uses Nida’s dynamic equivalence theory as a basis for interpreting Chinese-English translation of trademarks and proposes four methods.