2008年4月8日,柳传志驱车赶到北京昌平摄影棚,首次触电为应对全球气候变暖,呼吁中国企业的积极行动拍摄公益广告。这是柳总第一次拍摄公益广告,亦是他长期关注环境问题和企业可持续发展课题的又一次身体力行。拍摄历时两个小时,柳传志着深色西装准时到达摄影棚,简单化妆之后,拍摄开始。柳传志很认真地跟导演交流,谈自己对脚本的看法,非常客气地问导演是不是可以按他习惯的口吻来讲述广告“台词”。面对镜头,他一如平常的目光深邃坚定,娓娓道来:“中国企业 On April 8, 2008, Liu Chuanzhi drove to the Changping Studio in Beijing, for the first time to deal with global warming, and called for Chinese companies to take active actions to shoot public service ads. This is the first time that Mr. Liu has taken a public service advertisement. This is another practical action he has taken to focus on environmental issues and corporate sustainable development issues for a long time. The filming took two hours. Liu Chuanzhi arrived at the studio on a dark suit. After a simple makeup, the shooting began. Liu Chuanzhi communicated with the director very seriously and talked about his views on the script. He was very polite to ask whether the director could tell the advertisement ”line “ according to his customary tone. In the face of the camera, he is as usual and steadfast in his eyes and he is eager to:”Chinese companies