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3月1日,乐高集团公布了乐高2015年的营收状况,年度收入达到52亿美元,较2014年增长25%,净利润达到13.4亿美元,较2014年增长了31%。乐高已连续十年实现增长,从全球范围来看,乐高在大部分主要市场的销售额都有所增长,而在乐高最大的美国市场以及英国、法国、中国、巴西及日本等一些市场,销售额实现了两位数增长。其中,巴西和中国的增长表现最为突出,乐高在中国市场实现了30%到40%的增长。乐高的连续增长得益于乐高与迪士尼的合作、在产品线上的创新,以及对女孩玩具市场的重视。与电影《星球大战》以
On March 1, LEGO Group announced LEGO’s revenue in 2015, with annual revenue reaching 5.2 billion US dollars, an increase of 25% over 2014 and net profit of 1.34 billion US dollars, an increase of 31% over 2014. LEGO has been growing for 10 consecutive years and globally, LEGO sales have risen in most of the major markets, with sales in some of the largest LEGO markets in the United States and some markets such as the United Kingdom, France, China, Brazil and Japan The amount achieved double-digit growth. Among them, Brazil and China are the most prominent growth performance, Lego in the Chinese market achieved 30% to 40% growth. The continuous growth of LEGO benefits from the cooperation between LEGO and Disney, innovation in the product line and the importance of the girl toy market. With the movie “Star Wars”