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以城乡二元结构为主要特征的中国社会,即使在城镇化的乐观估算中,农村人口依然占近一半。1“农村在中国是一个不容忽视却常被忽视的地域。”2我国广大的传统乡村社会正在急剧变迁,媒体成为变迁的重要影响因素之一。全世界的传播学者、社会学家很热衷于研究电视对巴西、墨西哥、印度等乡村变迁的影响,比如社会学家柯克·约翰逊的《电视与乡村社会变迁》中曾深入探讨电视与印度农村的变迁关系。约翰逊发现,电视对印度乡村的政治具有很大的影响。
The Chinese society, characterized by the dual structure of urban and rural areas, still accounts for nearly half of the rural population even in the optimistic estimation of urbanization. 1 “The rural areas in China are a region that can not be ignored but often overlooked.” 2 The vast majority of traditional rural communities in our country are rapidly changing, and the media has become one of the major influential factors in the change. Communication scholars and sociologists from all over the world are keen on studying the impact of television on village changes such as Brazil, Mexico and India. For example, sociologist Kirk Johnson’s television and rural social changes have explored television and rural India The relationship between the changes. Johnson found that television had a huge impact on the politics of rural India.