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电信业的快速发展,有力地促进了中国经济建设的发展,这是不争的事实。但是,中国电信企业ARPU值下降已经引起了广泛的关注,电信业持续增长下降的问题已经现实地摆在了各大运营商的面前。专家分析,解决之道在于,建立以市场为导向的业务创新机制和以客户为中心的服务体系;提升ARPU值的关键在于业务创新,行之有效的新业务的推出必须以市场为导向,形成规模;而建立以客户为中心的服务体系对于运营商来说也是至关重要的,优秀的客户价值往往是电信运营商的终身价值。下面介绍澳大利亚电讯(Telstra)针对不同年龄客户的解决方案。
The rapid development of telecommunications industry has effectively promoted the development of China’s economic construction. This is an indisputable fact. However, the drop in the ARPU value of China’s telecom companies has drawn wide attention. The problem of the continuous growth of the telecom industry has been reduced to the realities of major operators. Expert analysis, the solution lies in the establishment of market-oriented business innovation mechanism and customer-focused service system; ARPU value to enhance the key lies in business innovation, effective introduction of new business must be market-oriented to form Scale; and establish customer-centric service system for the operator is also crucial, excellent customer value is often the lifetime value of telecom operators. Here’s how Telstra’s solution for customers of different ages.