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Abstract：The appearance and development of “Super Girl” accompanies with the rise of mass culture and it reflects the main features of mass culture. Meanwhile western mass cultural product especially the American mass cultural product “American Idol” influenced Chinese mass culture and it has produced massive impact on the identity of national cultural and cultural independence in China. The thesis can help to deepen and make up for the deficiency of mass culture theories, to enrich the applicational experience and theories of mass culture.
Key words：mass culture; cultural identity; Americanization;
“American Idol” is a reality television show in order to find new singing superstars. The show has become one of the most popular shows in the history of American television programs. Along with the economic reform, Chinese mass culture burgeoned and flourished. “Super Girl” is one of the most remarkable culture events in the domain of mass culture in recent years. It was generally described as the mainland Chinese version of American Idol.
Firstly, the concept and creative inspiration of Super Girl comes from American Idol. Secondly, Super Girl is American Idol’s another localized version in China. Though inspired from American Idol, Super Girl reflected tradition and innovation of Chinese entertainment combining with its own advantages in resources and the context of mass culture. Thirdly, Super Girl is to re-examine the traditional Chinese concepts of beauty which American Idol cannot compare with. American Idol is simply their idol in the election who realizes his American dream, but the influence and significance of Super Girl is not only to stay at this level, but also at the level of ideology, identity and transformation of culture.
“A discussion of mass culture might highlight in recent cultural contexts and practices, for example: television, music video, advertising, film, pop music” (Storey 2004:161-62). With the rapid development of economy and technology, the dissemination of the modem mass media, the excessive mass production of information, the mass culture in China has been driven into reality. And TV industry has got unprecedented development in the world, especially the star-making programs. And as the receiver-the people have started to accept different kinds of mass cultural forms which created by the TV industry.
The great success made by the Super Girl has brought the star-making movement and Chinese mass culture into climax (Liu, 2005). However, compared with the mass culture of the America, they are not the whole story of Chinese mass culture. Because of the particularly different historical and cultural background and the special social ideology of China, it is certain that the development of Chinese mass culture has its own particularities. Americanization has its influence on Chinese culture, so as a symbol or cultural atmosphere American Idol has produced an effect on cultural identity of the Chinese especially on the young people such as their concept on entertainment, value and beauty has changed.
The thesis finds the commons of Chinese mass culture through analysis on “Super Girl” and “American Idol” Meanwhile, China takes on particular characteristics such as Americanization. Culture is an important factor in shaping identity; the thesis figures Chinese crisis of cultural identity by Americanization. Based on the situation and foreground of TV star-making programs in China, some suggestions are proposed: encourage innovation and avoid homogeneity; strengthen copyright protection for the form of TV programs; improve cultural taste of programs and cultivate high-quality audiences.
References
[1]Liu, Z. 2005. Global Neo-liberalism Discourse-The Relations between American Hollywood Movies and Chinese Mass Culture. Master degree dissertation, Beijing International Studies University.
[2]Storey, J. 2004. Cultural Theory and Popular Culture: An Introduction. Beijing: Peking University Press.
Key words：mass culture; cultural identity; Americanization;
“American Idol” is a reality television show in order to find new singing superstars. The show has become one of the most popular shows in the history of American television programs. Along with the economic reform, Chinese mass culture burgeoned and flourished. “Super Girl” is one of the most remarkable culture events in the domain of mass culture in recent years. It was generally described as the mainland Chinese version of American Idol.
Firstly, the concept and creative inspiration of Super Girl comes from American Idol. Secondly, Super Girl is American Idol’s another localized version in China. Though inspired from American Idol, Super Girl reflected tradition and innovation of Chinese entertainment combining with its own advantages in resources and the context of mass culture. Thirdly, Super Girl is to re-examine the traditional Chinese concepts of beauty which American Idol cannot compare with. American Idol is simply their idol in the election who realizes his American dream, but the influence and significance of Super Girl is not only to stay at this level, but also at the level of ideology, identity and transformation of culture.
“A discussion of mass culture might highlight in recent cultural contexts and practices, for example: television, music video, advertising, film, pop music” (Storey 2004:161-62). With the rapid development of economy and technology, the dissemination of the modem mass media, the excessive mass production of information, the mass culture in China has been driven into reality. And TV industry has got unprecedented development in the world, especially the star-making programs. And as the receiver-the people have started to accept different kinds of mass cultural forms which created by the TV industry.
The great success made by the Super Girl has brought the star-making movement and Chinese mass culture into climax (Liu, 2005). However, compared with the mass culture of the America, they are not the whole story of Chinese mass culture. Because of the particularly different historical and cultural background and the special social ideology of China, it is certain that the development of Chinese mass culture has its own particularities. Americanization has its influence on Chinese culture, so as a symbol or cultural atmosphere American Idol has produced an effect on cultural identity of the Chinese especially on the young people such as their concept on entertainment, value and beauty has changed.
The thesis finds the commons of Chinese mass culture through analysis on “Super Girl” and “American Idol” Meanwhile, China takes on particular characteristics such as Americanization. Culture is an important factor in shaping identity; the thesis figures Chinese crisis of cultural identity by Americanization. Based on the situation and foreground of TV star-making programs in China, some suggestions are proposed: encourage innovation and avoid homogeneity; strengthen copyright protection for the form of TV programs; improve cultural taste of programs and cultivate high-quality audiences.
References
[1]Liu, Z. 2005. Global Neo-liberalism Discourse-The Relations between American Hollywood Movies and Chinese Mass Culture. Master degree dissertation, Beijing International Studies University.
[2]Storey, J. 2004. Cultural Theory and Popular Culture: An Introduction. Beijing: Peking University Press.