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自从我国1979年改革开放以来,我国加入世界贸易组织进入市场经济时代,我国的医疗制药市场在面对着城乡医疗水平的差异化,特别是现在新环境下的民众的医疗意识也变得加强,我国人们对医疗的水平要求也越来越高、越来越严谨,医疗市场的营销策略便出现了。联合起来当今世界新的环境下,我国医药市场发展的状态和形式的实际情况,针对国内的医药市场以及医药市场营销发展策略和趋向进行了分析和探讨。
Since China’s reform and opening up in 1979, China’s accession to the World Trade Organization has entered an era of market economy. The medical pharmaceutical market in our country is facing a difference in medical treatment level between urban and rural areas. In particular, people’s medical awareness in the new environment has also been strengthened. People in our country are demanding higher and lower levels of medical treatment and getting more rigorous. The marketing strategy of the medical market has emerged. Under the new environment in the world today, the status and form of the development of China’s pharmaceutical market are analyzed and discussed according to the domestic pharmaceutical market and the development strategies and trends of pharmaceutical marketing.