我国《商标法》第三十条规定:“申请注册的商标,同他人在同一种商品或者类似商品上已经注册的或者初步审定的商标相同或者近似的,由商标局驳回申请,不予公告。”此条款确立了同他人在先商标相同或近似的禁止注册标准,以避免普通消费者对商品或服务来源产生混淆误认,主动保护在先商标专有权,也是商标驳回案件中较为常见的理由。商标共存是指,在商业活动中,因商业目的,不同的 Article 30 of China’s “Trademark Law” stipulates that: “Where a trademark applied for registration is the same or similar to a trademark already registered or initially examined by another person on the same commodity or similar commodity, the application shall be rejected by the Trademark Office and shall not be announced . ”This clause establishes the same or similar standard of prohibition of registration as that of other people’s earlier trademarks, so as to prevent ordinary consumers from being confused and mistaken about the source of goods or services, proactively protect the exclusive rights of the earlier trademark and also the more cases of trademark rejection Common reasons. Trademark coexistence means that in business activities, due to commercial purposes, different