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在讨论2015年媒体趋势的网络话题中,做有公信力的自媒体以及社交媒体等观点均有提及。这说明,无论传播技术如何强大,无论何种形态的媒体,公众的认可与信任都是生存之本。如果说在过往的数年间,新旧媒体的竞争主要是比拼传播力,看谁到达用户终端的能力强,那么未来的媒体竞争主要比拼的则是公信力。而在融媒体时代的公信力竞争中,相比于职业道德与报道规范等共性特征,媒体传递什么样的价值观以及用什么样的价值观指导报道范式或行为选择,则是公信力差异化竞争的最大变量。换句话说,媒体能否输出价值观,并对公众产生价值观的引领性,已经成为媒体公信力的阿基米德支点。
Among the online topics that discuss the media trends in 2015, there are references to credible self-media and social media. This shows that regardless of the form of media, no matter how strong communication technology is, public recognition and trust are the basis for survival. If in the past few years the competition between the old media and the young media has mainly been competition for broadcast power and the ability to reach the user terminals is strong, then the competition for the media in the future will be dominated by major competition. In the era of competition in the financial media credible competition, compared to occupational ethics and reporting norms and other common characteristics, what kind of values the media to pass and what kind of values to guide the reporting paradigm or choice of behavior, is the credibility of the difference between the most variable variable . In other words, whether the media can output values and lead the values of the public has become the focus of Archimedes’ media credibility.