烂品牌会让顾客失望,好品牌则让顾客满意,只有持续为顾客创造惊喜的才是卓越的品牌研究人员做过一个有趣的实验:每天固定给猴子3支香蕉,当偶尔给猴子5支香蕉时,猴子会变得兴高采烈。有一次,实验人员给了猴子10支香蕉,随后再从猴子手中收回2支香蕉。虽然猴子实际获得的香蕉数量超过以往任何一 Bad brand will make customers disappointed, good brand will make customers satisfied, only continue to create surprises for customers is excellent brand Researchers have done an interesting experiment: every day fixed to the monkey 3 bananas, and occasionally to the monkey 5 bananas When the monkey will become elated. On one occasion, the experimenter gave ten bananas to the monkey and then two bananas from the monkey. Although the number of bananas actually obtained by monkeys is more than ever before