广告作为沟通供求关系的重要媒介,促进销售的有效手段,在信息社会的今天,我国向社会主义市场经济转变的时期,已越来越受企业的重视和欢迎,企业做广告的积极性也越来越大。但有待于进一步发展的传播媒介却供求紧张,电视广告过分集中,渠道不畅,时间,篇幅限制过死,管理严重滞 As an important medium for communicating supply and demand, advertising serves as an effective means of promoting sales. Today, in the information society, China’s transition to a socialist market economy has become more and more valued and welcomed by companies. The enthusiasm of companies for advertising has also increased. The bigger. However, the media to be further developed are subject to tight supply and demand, excessive concentration of television advertisements, poor access to channels, limited time and space, and severe management lag.