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中国移动从去年10月9日开始正式推出俗称“彩信”的MMS业务以来,出现了两个有趣的现象:媒体关注多,用户关心少;移动热情高,SP动静小。这两个反常现象的出现,反映了当今电信市场的一些变化特点:运营商之间竞争加剧、市场不确定性加强、运营商号召力下降。这些特点说明,电信市场规律的变化带动了电信竞争方式的变化。在MMS推广中,运营商只有迅速调整以适应这一变化,才能保持主动。
Since the official launch of the MMS business, commonly known as MMS, on October 9, last year, China Mobile has seen two interesting phenomena: media attention and few customer care; mobile enthusiasm and small SP. The emergence of these two anomalies reflects some of the changes in today’s telecommunications market: intensified competition among operators, greater market uncertainty and a decline in the appeal of operators. These characteristics show that changes in the laws of the telecommunications market have brought about changes in the way telecommunications compete. In MMS promotion, operators can only stay motivated only if they adjust quickly to adapt to this change.