40多年前,许多研究日本经济的美国学者在谈到日本经济强劲发展势头的时候,都不约而同地发现,日本企业之所以能够在强手如林的国际市场竞争中占得先机,是与它们在日本国内面临着比国际市场更加严峻的竞争有密切关系的。能够在日本国内残酷激烈的竞争中脱颖而出,自然会在国际市场上占据一席之地。直至今天,美国汽车市场上占据质量、销售、品牌效应最好的前三名,仍旧是日本的汽车企业。此种效应在我国也是如此。 More than 40 years ago, many American scholars who studied the Japanese economy talked about Japan’s strong economic momentum when they unanimously found that Japanese companies were able to take the lead in competing in a strong international market, Japan faces a close relationship with the more severe competition in the international market. Being able to stand out from the brutal competition in Japan will naturally take a place in the international market. Until today, the top three in the US car market, which occupy the best quality, sales and brand effect, are still the Japanese auto companies. This effect is also true in our country.