改革开放以来,随着社会经济的快速发展,城乡差距逐步扩大,城乡二元化的弊端逐步显现。这种差距的体现之一就是城乡居民媒介接触方面的不均衡。本文着重探讨新时期下办好对农媒体对新农村建设的现实意义。 Since the reform and opening up, with the rapid socio-economic development, the gap between urban and rural areas has been gradually widened, and the disadvantages of urban-rural dualization have gradually emerged. One of the manifestations of this disparity is the imbalance in media contact between urban and rural residents. This article focuses on exploring the practical significance of running a good media to the new countryside under the new period.