前不久,贵刊有一篇《皇帝的新装》的文章,对时下流行的新媒体广告的效果进行了质疑。我认为,人们在潜意识里确实有了抵制信息的倾向,但他们抵制的是自己不需要的信息。当出现自己需要的信息的时候,作用就产生了,这是消费者行为的基本理论。对于媒体而言,最重要的是对合适的人在 Not long ago, your magazine published an essay entitled “The Emperor’s New Clothes,” questioning the effectiveness of popular new media advertisements. I think people do subconsciously have a tendency to resist information, but they resist what they do not want. When the information they need emerges, the effect arises, which is the basic theory of consumer behavior. For the media, the most important thing is for the right people