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全国大学生广告艺术大赛是教育部设立的与理工科数学建摸和电子设计大赛同等规格和层次的文科类大赛,大赛在强调作品原创性的前提下,更加注重学生创新能力的培养,笔者将指导2005年-2012年四届大广赛所取得的经验用于推动广告学专业本科教学方法改革,使得培养的学生在专业素质和业务能力两个方面趋于全面协调的发展。
National College Advertising Art Contest is established by the Ministry of Education and science and engineering mathematics touch and electronic design competition of the same size and level of liberal arts competitions, the competition emphasizes the originality of the work under the premise, pay more attention to the cultivation of students’ innovative ability, the author will guide The experience gained from 2005 to 2012 Four Grand Prix is used to promote the reform of undergraduate teaching methods of advertising major, which makes the students in training develop in a comprehensive and coordinated manner in terms of professional quality and professional ability.