今天的零售商们不光想知道客户买了什么商品,还想知道他们是如何购买的。因此,热能地图应运而生。顾客想买什么商品?这是一个古老的问题。一家名为棱镜实验室(Prism Skylabs)的软件公司,找到了一种可以破解这个问题的方法。棱镜实验室通过一种新的基于摄像头的技术帮助零售商追踪顾客,包括顾客挑选了什么商品、放下什么商品,以及顾客是从哪条路径走的。通过使用实时成像设备追踪顾客的移动,然后把该信息转化为热能地图。基于这些信息,零售商可以更好的优化店面布局,这些方式是前所未有的。 Today’s retailers not only want to know what customers buy, they also want to know how they bought it. Therefore, the thermal map came into being. What kind of product does the customer want to buy? This is an old question. A software company called Prism Skylabs found a way to crack the problem. Prism Labs helps retailers track customers through a new camera-based technology, including what customers pick, what products to drop, and where customers are going. Track customer movements by using real-time imaging equipment and then translate that information into thermal maps. Based on this information, retailers can better optimize the store layout, these methods are unprecedented.