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近些年来,随着语文新课程改革的深入与深化,中考试题的命题也越来越关注社会生活,各类新题型也层出不穷。其中,公益广告词的拟写也成了一道风景线。公益广告是广告的一种,它是对某些行业中的特定对象或对公共场合中的社会公众作出的特定要求,不是以收费性的商业宣传来创造经济效益,而是免费推销某种意识和主张,向公众输送某种文明道德观念,以提高他们的文明程度获取良好的社会效益的广告。
In recent years, with the deepening and deepening of the reform of the new Chinese curriculum, the propositions of the entrance exam questions have drawn more and more attention to social life, and new kinds of new kinds have also emerged one after another. Among them, the preparation of public service ads has become a landscape. Public service ads are a kind of advertisements. They are specific requirements of certain industries in certain industries or publics in public places. Instead of creating economic benefits through fee-based commercial promotion, they are free to promote some awareness And advocates of delivering some kind of civilized morality to the public in order to enhance their level of civilization to obtain good social benefits advertising.