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曾几何时,从官产学研到坊间交谈,开始言必称“大数据”或“大数据时代”。而且说到大数据时代,十有八九就拿美国某17岁未婚少女父亲去超市讨说法的故事说事。说的是该父亲对怒不可遏地冲着该超市经理说:“你们竟然给我17岁的女儿发婴儿尿片和童车的优惠券,她才17岁啊!”经理不知道发生了什么,立刻向来者道歉,表明那肯定是个误会。一个月后,这个愤怒的父亲打来电话道歉,因为超市发来的婴儿用品促销广告并不是误发,他的女儿的确怀孕了。是超市正在运行的大数据系统,根据那个17岁姑娘相关行为分析后实施的个性化营销。起初我不以为然,一是故事听了一遍以上就不新鲜了,二是我早已经过了追赶时髦的年龄。直到前不
Once upon a time, from the production and research to the workshop to talk, began to say “big data” or “big data era.” And when it comes to the Big Data era, in the best of the past the story of a 17-year-old unmarried girl’s father in the United States who went to the supermarket to talk about the Fa. Said the father furiously directed at the supermarket manager said: “You actually gave my 17-year-old daughter issued baby diapers and stroller coupons, she was 17 years old ah!” Manager did not know what happened, Immediately apologize to those who show that it is certainly a misunderstanding. A month later, the angry father called and apologized because the supermarket’s promotional ad for baby products was not a mistake, and his daughter was pregnant. Is the big data system that the supermarket is running, according to the personalized marketing that the 17-year-old girl related behavior analysis. At first I did not agree, first, the story is not fresh again after listening to the second is that I have already been chasing fashionable age. Until before not