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随着我国市场经济不断的发展,各个企业都以较快的速度发展。激烈的市场环境导致了各大企业之间需要运用有效的营销手段提升企业业绩。目前很多商学院都已开展了市场营销相关课程,市场营销已经成为当下各大高校一门重要的应用性管理学科。我们可以通过市场营销教学提供有效的市场及营销相关知识点,通过开展有效的市场营销教学提升学生专业营销知识,为之后的生活和工作打下坚实的经济知识。同时,我们还可以通过实践与教学相结合的教学模式,例如进行经典案例分析,组织学生之间的探讨,以及参加社会实践等活动,通过全面的模拟实训、企业实习等方式加深学生对市场营销的理解和认知。同时,市场营销学的教学,必须围绕市场营销职业岗位群的要求,同时结合学生不同特点,最终提升学生市场营销知识的综合能力,另外,还需要加强学生的创新创业能力,努力培养优秀的人才。本文将从我国市场营销的现状及未来发展趋势进行分析。
With the constant development of the market economy in our country, all enterprises have developed rapidly. The fierce market environment has led to the need for the use of effective marketing tools among major companies to enhance their business performance. At present, many business schools have already started marketing related courses, and marketing has become an important applied management discipline in major colleges and universities. We can provide effective market and marketing related knowledge points through marketing teaching, enhance students’ professional marketing knowledge through effective marketing teaching, and lay a solid economic knowledge for their later life and work. At the same time, we can also deepen the students’ market through comprehensive simulation training and enterprise internship through the teaching model of combining practice and teaching, such as the analysis of classical cases, the discussion among students and the participation in social practice. Marketing understanding and understanding. At the same time, the teaching of marketing must focus on the requirements of marketing professional post group, combined with the different characteristics of students, and ultimately enhance the overall ability of student marketing knowledge, in addition, students need to strengthen the ability of innovation and entrepreneurship, and strive to cultivate outstanding talent . This article will analyze the current situation and future development trend of marketing in our country.