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据联合国工业计划署的不完全统计,当今世界共有名牌商品约8.5万种,而其中90%以上的名牌所有权归属于工业发达国家和亚太新兴工业国家或地区。另据资料统计,目前国际市场上年销售额在130亿美元以上的大公司约1000家,而美国和日本各占1/3,总数多达662家。由此可见,名牌的多寡,尤其是世界名牌的多寡,是一个国家或地区综合经济实力的重要标志。何为世界名牌?所谓世界名牌,是指在世界市场上具有杰出表现,得到相关顾客认可和偏爱、产生巨大效
According to the incomplete statistics of the United Nations Industrial Program Agency, there are about 85,000 brand-name products in the world today, of which more than 90% of the brand name ownership belongs to the industrialized countries and emerging Asia-Pacific industrial countries or regions. According to statistics, at present, there are about 1,000 large companies with annual sales of more than US$13 billion in the international market, while the United States and Japan each have 1/3, with a total of 662 companies. It can thus be seen that the number of brand names, especially the number of famous brands in the world, is an important symbol of the comprehensive economic strength of a country or region. What are the world famous brands? The so-called world famous brands mean that they have outstanding performance in the world market, and they are recognized and favored by relevant customers and have great effects.