贯彻正面宣传为主的方针,需要下工夫解决的一个问题是,有的正面报道不够吸引人,达不到应有的宣传效果。造成这个问题的原因是多方面的,其中之一是表面化。无论是在宣传经济建设成就,宣传党的路线、方针、政策方面,还是在介绍工作经验和先进人物中,都不同程度地存在表面化的问题 One of the problems that needs to be tackled with some effort to implement the principle of positive publicity is that some positive reports are not attractive enough to reach the due publicity effect. The causes of this problem are manifold and one of them is superficial. No matter whether they are promoting the achievements of economic construction, propagating the party’s line, principles and policies, or introducing work experience and advanced people, they all have varying degrees of superficial problems