英国《经济学家》周刊在1996年刊登过一篇很有份量的文章,题目是《人是理性的经济动物吗?》。在这篇文章里,西方的经济学家们对传统的看法提出质疑,认为人的很多经济行为都受到个人偏好、从众等非理性因素的影响。如果不慎察,这种非理性因素会使理财能力高超的人士也犯下代价不菲的错误。通过对那些影响人们经济行为的心理误区的剖析,我们可学会避免这些错 The British “Economist” magazine published a very impressive essay in 1996 entitled “Are Man a Rational Economic Animal?” In this essay, Western economists question the traditional view that many of the economic behaviors of people are influenced by irrational factors such as personal preference and public opinion. If you look it down, this irrational factor will make financially competent people also committed costly mistakes. By analyzing the psychological errors that affect people’s economic behavior, we can learn to avoid these mistakes