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近两年,报纸扩版如一股狂潮席卷中国报界。几乎所有的报社,都一个劲地扩大自己报纸的版面。四开变对开,四版交八版、十二版、十六版,周末版、星期刊、月末版和各种专版专刊纷纷问世,从而形成了举世瞩目的中国报纸扩版现象。那么,怎样通过报纸扩版来深化新闻业务改革呢?我认为在总体策划和具体操作上有三个方面的问题值得研究。
In the past two years, the expansion of newspapers such as a frenzy swept the Chinese press. Almost all the newspapers, one by one to expand their newspaper layout. The fourth edition turned out to be eight editions, twelve editions, sixteen editions, the weekend edition, the weekly magazine, the end of month edition and a variety of special edition monographs have come out in succession, thus forming the phenomenon of Chinese newspapers expanding the world’s attention. So, how to deepen the news business reform through newspaper expansion? I think there are three aspects in the overall planning and operation that are worth studying.