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本文着重分析和阐述了有机市场的现状、发展趋势、市场机会与潜力、结合调研结果指出了目前中国有机市场的发展空间和可发展方向。有机产品的品质将不断提升,品种将呈现多样化,销售将出现新型的终端形态,有机产品的市场选择,将越来越趋向品牌化、精品化和功能化。有机产品的市场机会在于:上游农业种植的整合和零售终端。目前国内从事有机行业的从业者均处于起步阶段,整个行业尚没有任何相对成熟的品牌出现,谁能在消费者心目中树立起“安全、健康食品提供者”的品牌形象,获得消费者的信任,就将成为行业内的强者,从而奠定在有机及食品行业的领导地位。
This paper analyzes and expounds the current situation, development trend, market opportunity and potential of the organic market emphatically, and points out the development space and development direction of the organic market in China with the research results. Organic products will continue to improve the quality of varieties will show diversification, sales will emerge a new terminal form, organic products, market choices, will increasingly tend to brand, refined and functional. Market opportunities for organic products lie in the integration and retail end of upstream agricultural cultivation. Currently engaged in the organic industry practitioners are in its infancy, the industry still does not have any relatively mature brand, who in the minds of consumers to establish a “safe, healthy food providers,” the brand image, access to consumers Of the trust, it will become a strong industry, which laid the organic and food industry leadership.