现在,很多企业都请名人做自己的形象代言人、亲善大使,不可否认,名人效应对于扩大企业知名度、树立品牌形象、引导消费都起到了重要的作用。但是,企业选择形象大使也并不是一“名”就灵,如何挑选出适合自己品牌的代言人,这其中可是大有学问,而企业盲目“点将”则可能导致花销不 Nowadays, many enterprises invite celebrities to act as their spokespersons and goodwill ambassadors. It is undeniable that the celebrity effect has played an important role in expanding the reputation of enterprises, establishing a brand image and guiding consumption. However, the choice of business ambassador is not a “name” in the spirit, how to pick out the spokesperson for their own brand, but there is a lot of learning, but blindly “business point” may result in spending is not