麦肯锡(McKinsey)调查称:中国消费者是世界上最谙熟互联网、最爱在网上花钱的消费者。数字100市场研究公司近日做了一份关于中国消费者态度的调研报告,调查显示消费者对在线购买化妆品的热度愈发高涨,认为社交媒体上的产品信息可信的消费者比例也在大幅上升。 McKinsey survey said: Chinese consumers are the world’s most familiar with the Internet, the most beloved consumers who spend money online. Market research firm Digital 100 recently conducted a research report on the attitudes of Chinese consumers. The survey shows that consumers are increasingly buying cosmetics online, and the proportion of consumers who believe that the product information on social media is credible is also on the rise .