新华书店的多种经营,是指在保证图书商品经营正常运行的条件下,积极经营其它商品,促进自身的发展。一、新华书店开展多种经营的必要性和可能性从新华书店的现状和未来看,它开展多种经营是必要的。具体表现在: 1.多种经营是改变新华书店目前效益低下,不能适应国民经济发展需求这一状况的有力手段。传统的出版发行体制存在着不 Xinhua Bookstore diversified operations, is to ensure the normal operation of book commodities under the conditions of active management of other commodities, and promote their own development. First, Xinhua Bookstore to carry out a variety of business necessity and possibility From the status quo and the future of Xinhua Bookstore, it is necessary to carry out a variety of business. Specifically manifested in: 1. A variety of management is to change Xinhua Bookstore is currently ineffective, can not meet the needs of the development of the national economy, a powerful tool for this situation. The traditional publishing system exists