《易·系辞下》曰:危者,安其位者也;亡者,保其存者也;乱者,有其治者也。是故君子安而不忘危,存而不忘亡,治而不忘乱,是以身安而国家可保也。对于WTO环境下中国的中小企业来说,他们可以因为一点比别人突出的地方而获得第一桶金的成功,但在他们做到一定程度之后,却往往因为比竞争对手逊色一点而抱憾终生,那么,什么才是企业创业的时候比资金更重要的因素呢? “Easy under the line of decree” said: dangerous people, who are also the position of security; the dead, to protect their survival also; chaos who have their rule also. It is therefore the gentleman who does not forget the danger, saves and does not forget to die, and does not forget the chaos. It is based on physical security and the state can guarantee. For Chinese SMEs under the WTO environment, they can get the first pot of gold because they are better than others, but after they do it to a certain extent, they often regret for a lifetime because they are inferior to their competitors. So, what is the more important factor than the capital when the enterprise starts?