文化能力是外语学习者语言能力的重要组成部分。广告作为一种文化内涵丰富的真实语料,是外语学习者获得目的语国家社会文化知识的生动教材。本文综合了国内外知名学者的观点,阐释了文化能力的内涵,借用C.Puren的任务分析理论框架,提出广告语篇在外语课堂中的文化解读模式,并通过具体应用案例,说明广告是培养外语学习者文化能力的重要途径。 Cultural competence is an important part of language ability of foreign language learners. As a real corpus with rich cultural connotation, advertising is a vivid textbook for foreign learners to obtain social and cultural knowledge of destination countries. This article combines the views of well-known scholars at home and abroad, explains the connotation of cultural competence, borrows C.Puren’s mission analysis theory framework, proposes the mode of cultural interpretation of advertising discourse in foreign language classrooms, and through specific application cases, An Important Way for Foreign Language Learners’ Cultural Ability.