新经济条件下,企业的财务管理环境日益复杂化,CFO有必要从传统意义上的账房先生变成现代意义上的理财专家,以更好调配企业财务资源,其工作目标也应该由“do thething rightly”(把事情做对)转向“dothe right thing”(做正确的事),以抓住企业发展契机。优秀的CFO必须树立财务公关概念,妥善处理好各方面财务关系,为企业营造一个良好的发展环境。 Under the new economic conditions, the financial management environment of an enterprise is becoming increasingly complicated. It is necessary for the CFO to change from a traditional accountant to a financial expert in a modern sense to better allocate the financial resources of enterprises. The goal of the CFO should also be changed from “do thething rightly ”(to do things right) to“ dothe right thing ”(to do the right thing) to seize the opportunity for business development. Excellent CFO must establish the concept of financial public relations, properly handle all aspects of financial relations, for enterprises to create a good environment for development.