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针对消费者策略因素对供应链决策的影响越来越大,从理性预期均衡角度出发,构建了由单销售商、单批发商以及单生产商组成的三级供应链回购契约模型,以应对策略型消费者购买问题。在分析销售商定价决策问题基础上,讨论消费者策略行为变化过程中,销售商定价、订货量、成员收益、及供应链总收益等变动情况。最后设计算例并进行仿真,以验证结论有效性,为供应链成员制定回购契约提供科学的参考依据。
In view of the fact that consumer strategy has more and more influence on supply chain decision-making, a three-level supply chain repo contract model consisting of single seller, single wholesaler and single producer is constructed from the perspective of rational expectation equilibrium Strategic consumer buying problems. Based on the analysis of the decision-making problem of the seller’s pricing, this paper discusses the changes of the seller’s pricing, ordering quantity, member’s profit and the total return of the supply chain in the process of the change of the consumer’s strategic behavior. Finally, an example is designed and simulated to verify the validity of the conclusion and provide scientific reference for the replenishment contract of supply chain members.