从1903年美国记者艾维·李开办第一家正式的宣传咨询事务所至今,公关业在外国已有整整100年的历史。20世纪80年代初,现代公共关系传入中国大陆。随着中国经济和社会的改革和发展,公共关系已成为中国企业经营管理活动中的一件大事,然而其发展过程中存在的八大误区令人警醒。 From 1903, when American reporter Ivy Lee opened the first formal public affairs consulting firm, the public relations industry has enjoyed a full 100 years of history in foreign countries. In the early 1980s, modern public relations was introduced to mainland China. With the reform and development of China's economy and society, public relations has become a major event in the management of Chinese enterprises. However, the eight major errors in its development are alarming.